About Bella
Bella does it better.
Bella is not a chatbot. Not a personal assistant. Not another app. Bella is embedded intelligence — proactive AI that manages your work, your personal life, and everything in between. Across every device you own.
Our mission
Eliminate the gap between thinking and doing
You lose hours every day to things that should just happen — triaging email, preparing for meetings, remembering to follow up, figuring out what to buy at the grocery store, looking up passwords. These aren’t meaningful activities. They’re taxes on your time.
Bella eliminates that tax. We connect to your real tools — your email, calendar, contacts, grocery accounts, messaging apps — and build an intelligence layer that understands your entire life. Then we act: drafting emails, prepping meetings, ordering groceries, tracking relationships, storing credentials. Before you ask.
This is not AI that generates text when prompted. This is AI that lives alongside you — embedded intelligence that makes every part of your day more effortless. Work and personal. Desk and kitchen. Office and home.
Platforms live today
Web, macOS, Windows, Alexa — live now. iOS in open beta, Android coming soon. One intelligence everywhere.
AI actions that act
Draft emails, prep meetings, order groceries, look up passwords, track relationships. Bella doesn’t just answer — it does.
Connected services
Gmail, Outlook, Google Calendar, Proton, WhatsApp, iMessage, Alexa, Woolworths, Coles, and more. Your entire digital life in one place.
Our values
Principles that shape every decision
Built for Real Life
Bella isn’t a generic chatbot. It’s built for people who juggle demanding careers and full personal lives. Board meetings and grocery runs. Client follow-ups and school pickups. We built Bella for ourselves first — because we needed it.
Proactive, Not Reactive
Other AI waits for you to ask. Bella acts before you remember to. Morning briefings, meeting prep, follow-up drafts, relationship signals, personal reminders. Intelligence that anticipates — not just responds.
Private by Default
Bank-grade encryption on everything. Your data is completely isolated from every other user. Voice detection happens on your device — nothing goes to the cloud until you speak. We never see your data, and you can delete it all with one click.
Every Device, Every Room
Not a web app pretending to be native. Real macOS companion in your menu bar. Real Windows app in your system tray. Real Alexa skill in your kitchen. Real mobile apps in your pocket. One brain everywhere.
Bella does it better.
Work, life, and everything in between. See for yourself.
Free trial on every plan. No credit card required.